asfenbible.blogg.se

United by the goal of building communities, the ‘In Forum’ collective contributed from their own perspectives, interests and styles to the momentum around the WNBA All-Star Weekend at panel discussions and intimate discussions between its members. Throughout the weekend, the women of Jordan Brand’s ‘In Forum’ collective captured programming that would be shared with their respective audiences. Driven by the new energy of players in the league, the style of the WNBA is evolving and Jordan Brand is offering support in thought-provoking ways. Design Director of Women’s Apparel, sees the Tunnel Walks project as a “cultural code-switch and turns the arena into a runway” while providing “a showcase for each athlete’s individual style and how it relates to the brand and designer’s ethos.” While the final looks may have puzzled sports journalists, everyone notices the Jordan Brand sports bras, which points to the underlying message of the official alignment. Michelle Walter, who works as the brand’s Sr. Known for their bold self-expression, Isabelle Harrison was paired with Kim Shui, who created a custom Kim Shui bolero and snakeskin skirt, and Arella Guirantes was paired with Vaquera, who created a superhero-inspired ivory lace cape and silver belt.īy matching the game-changing players with designers who are known for their risk-taking designs, Tunnels Walks adds a contemporary edge to the league’s traditional programming. While most players work with stylists, several Jordan Brand athletes were matched with independent designers in the Tunnel Walks initiative, which unveiled one-of-a-kind outfits that mixed Jordan athletic wear with bespoke garments. Leading up to the All-Star Game, WNBA players participate in a buzzy Orange Carpet where they merge their personal styles with the league’s formal dress code. It is a way for them to showcase their personalities and own their identities,” explains Jasmine Jordan, who heads Sports Marketing at Jordan Brand, “We want athletes to feel supported, valued, and appreciated in every area that speaks to them and fashion is one of those areas.” “Fashion is an extension of our athletes brand and image. More than just an ‘fit pic, these visual moments are a way for WNBA players to share their true personalities with a wider audience. The heavily photographed nature of WNBA All-Star creates a moment for players to wear their best outfits and rep the latest basketball releases.

Although the collection’s details portrayed milestones in Michael Jordan’s career, the Jordan Brand x Nina Chanel collection is fueled by the motto that “In Chanel Abney’s game, you don’t have to be an athlete or an artist– everyone gets to play.” To introduce these values to the next generation of basketball fans, Chanel also led a workshop and mural painting with Little Black Pearl, a Chicago-based, non-profit cultural art center. The artist’s guests mingled with WNBA players like Isabelle Harrison, Dearica Hamby and Arella Guirantes, who wore the Air Jordan 2 sneakers and apparel from the genderless collection. Paying homage to basketball through fashion and art, Jordan Brand hosted a party at SVRN, a local boutique, to showcase its new collection with Nina Chanel Abney.